Former Canada Basketball CEO receives lifetime achievement award

NEWS RELEASE
NIAGARA COLLEGE
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On Thursday, Michele O’Keefe, Director, Athletics and Student Engagement at Niagara College (NC), was awarded the Lifetime Achievement Award at the Greater Niagara Chamber of Commerce (GNCC) 2024 Women in Business Awards.

Presented to women who have excelled in their business and community over the course of their career, the GNCC Lifetime Achievement Award is the most recent accolade awarded to O’Keefe throughout her impressive career.

“Michele O’Keefe is a trailblazer whose contributions have profoundly shaped both Canadian sport and Niagara College,” said Mishka Balsom, CEO, GNCC and former Chair of NC’s Board of Governors. “From her transformative leadership as CEO of Canada Basketball to her impactful role at Niagara College, Michele has championed sport as a formidable tool for empowerment, especially for women. Her achievements – including the Leadership in Sport Award at the Canadian Sport Awards, the CICan Award of Excellence, and her influential roles on the FIBA Americas and FIBA Central Boards – highlight her dedication to excellence and advocacy in international sport. We are thrilled to honour Michele with the Lifetime Achievement Award at the 2024 Women in Business Awards.”

“I’m honoured to receive the 2024 Lifetime Achievement Award,” said O’Keefe. “To be clear, I don’t work alone. Everything I do involves colleagues – internal and external to NC and I feel very fortunate to work with so many amazing partners to create programs and initiatives that support our students and members of our community.”

Formerly the CEO and president of Canada Basketball, O’Keefe joined Niagara College in 2018 and quickly established herself as a respected leader and mentor to both NC student athletes and staff. In her role at the College, she has been a constant source of encouragement for students, athletes, coaches and employees who are motivated by her thoughtful and sincere leadership style.

“We are extremely proud of Michele and her accomplishments,” said Niagara College President, Sean Kennedy. “She brings her passion for sport, inclusivity, and student-focused leadership to Niagara College every day and to her community service work with a variety of partners, inspiring development and growth for women and girls.”

With a career that spans three decades, O’Keefe has built lasting and impactful relationships in both the national sport and local community. She has received numerous accolades and awards for her visionary leadership, including the City of Welland’s esteemed H.L. Cudney Memorial Award for her contributions to basketball, and an Executive Award of Merit in 2020 for her role formalizing a structure for the development of basketball officials. 

Some of O’Keefe’s most recent accomplishments include the launch of the City of Welland’s first-ever Girls Sport Day in 2022. Created in partnership with the City of Welland, the event provides girls between the ages of six and 12 the opportunity to try a variety of sports to build confidence and instill a sense of belonging in sport. She also held a spot on the board of directors and served as Chair of the Legacy Committee for the Niagara 2022 Summer Games and was awarded the silver Leadership Excellence Award from CICan in May.

When asked what advice she would share with young women in business, O’Keefe had this to say:

“Be smart, strategic, relentless and curious. You might know at an early age what path you want to pursue, or like me, you might be late to the game and discover your ‘why’ later - both ways are right.”

“It took me a few years of various jobs before I found my path, and even then, I took a few turns. I’m always trying to understand why things are done the way they are, and it was through this sense of curiosity that I discovered sport administration which led me to Niagara College.”

Two NC alumnae were also recognized at the Women in Business Awards. Lina DeChellis, Director of Economic Development and Strategic Initiatives for the City of Welland, won the Excellence in the Public Sector award. DeChellis is a graduate of NC’s Tourism - Tours and Attractions program (1990).

Lori Gill, Founder of the Attachment and Trauma Treatment Centre for Healing (ATTCH) Niagara, Founder of Lori Gill Psychotherapy, ATTCH Inc., and creator of the Integrative Trauma and Attachment Treatment Model, received the Excellence in the Not-for-Profit Sector award. Gill is a graduate of multiple NC programs, including General Arts and Science (2001), Criminal Psychology and Behaviour (2002), Child and Youth Care (2002), Child and Youth Worker (2002), and Counselling Skills for Human Services (2005). She was also a finalist for the Community Impact Award.

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